About this course

Focused on sustainability, social justice and ethical responsibility, our Fashion Marketing with Management course prepares you for a career in the global fashion industry. This fashion management degree combines creative thinking with marketing and management expertise in a supportive art school environment.

Your studies will be immersive and industry focused. Through live projects, interdisciplinary collaborations and real-world case studies, you'll gain practical experience of innovative marketing practices. You'll work with diverse communities, industry professionals and international partners to develop your understanding of the sector.

You'll build strong connections with the fashion industry through our education partnerships. As a member of the Association of Fashion and Textile Courses and an education partner of the British Fashion Council and UK Fashion & Textile Association, this fashion management course connects your learning with employers, industry insights and emerging skills.

Our Collaborative Online International Learning partnership with Pearl Academy in India also gives you opportunities to gain international perspectives and experience working across cultures.

On this course, you'll:

engage with global fashion and lifestyle industries
develop a progressive and responsible approach to fashion marketing
critically examine industry structures and narratives
explore diverse perspectives, audiences and markets
create environmentally, culturally and economically responsible marketing strategies

A key feature of the course is dedicated support for communication and visualisation skills. These skills are central to storytelling, brand development and consumer engagement. You'll develop them while exploring inclusivity, digital innovation and emerging technologies, giving you the confidence to challenge industry norms and drive positive change.

You'll also build digital skills in areas such as:

emerging technologies that shape consumer experiences and brand engagement
data-informed decision making, market insight and trend forecasting
digital storytelling and immersive content creation
AI in marketing, retail and consumer interaction

A positive student experience

The 2026 National Student Survey highlights students' positive experiences on the course. Of those who responded:

94% were positive about how well staff organise and manage the course
90% were positive about the learning opportunities available to them

When you graduate from this fashion management degree, you'll be prepared for careers across fashion and lifestyle sectors, from sustainable businesses to luxury brands. With a strong foundation in equitable, sustainable and forward-thinking marketing practices, this Fashion Marketing with Management course will equip you to shape the future of the industry.

Accreditations

The Institute of Data and Marketing

What's it like to study Fashion Marketing with Management at Southampton

Find out more about the undergraduate degree in Fashion Marketing with Management at Winchester School of Art from our staff and students.

Course location

This course is based at Winchester.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.

ODT

Download 2026-27 Course Description Document

Entry requirements

A-levels

Our standard offer is BBC at A-level or equivalent qualification, we also consider grades of comparable value.

A-levels additional information

Offers typically exclude General Studies and Critical Thinking.

A-levels with Extended Project Qualification

If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: BCC and grade A in the EPQ.

A-levels contextual offer

We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is: CCC from 3 A levels.

or

International Baccalaureate Diploma

Pass, with 28 points overall with 14 points at Higher Level

International Baccalaureate contextual offer

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

International Baccalaureate Career Programme (IBCP) statement

Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

or

BTEC

RQF BTEC

Distinction, Distinction, Merit in the BTEC National Extended Diploma.
Distinction, Merit in the BTEC National Diploma plus B in an A level.
Distinction in the BTEC National Extended Certificate plus BC in two A levels

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

QCF BTEC

Distinction, Distinction, Merit in the BTEC Extended Diploma.
Distinction, Merit in the BTEC Diploma plus B in an A level.
Distinction in the BTEC Subsidiary Diploma plus BC in two A levels

BTEC contextual

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

or

Entry requirements filter options

Other requirements

GCSE requirements

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

Course structure

Your modules aim to progressively build your knowledge, understanding, and skills during three years of study. You’ll have the chance to develop an area of interest and expertise within this framework.

You’ll work with digital technologies throughout the course to further improve your data and analytical skills.

Year 1 overview

In your first year, you’ll be introduced to fundamental fashion and marketing knowledge. You'll understand the fashion value chain and examine how social, cultural and economic contexts have shaped the fashion industry.

You’ll be encouraged to think critically and learn how to profile consumer groups and communities through a variety of modules, including:

You’ll study the following core modules:

Fashion Communication: Digital Futures
The Future Consumer
Business and Marketing for Fashion
Fashion: Society, Culture, and Context

Year 2 overview

Your second year includes a collaborative module where you’ll work on a research-based topic or live industry brief.

You’ll expand your knowledge of fashion management through your Buying, Merchandising & Licensing module. Your marketing skills will be developed through modules that explore ethics, experience, and socio-economic influence.

Core modules in your second year include:

Collaborate (Fashion Marketing with Management)
Fashion Environments
Buying, Merchandising & Licensing
Fashion Consumers and Community

Between year 2 and year 3 you'll have the option to choose to study abroad or do a year in employment.

Study abroad and spend a semester at a partner university in Europe or further afield. This is an invaluable way to broaden your horizons, and will be ideal if you’re looking to work overseas after graduation.
Take a year in employment to develop your employability skills. You'll have support and resources from the Work Experience Team before, during, and after your work placement.

Year 3 overview

In your final year you’ll focus on your final year project. This project will be in response to a defined research question that is relevant to you own aspirations.

Your core modules include:

Final Major Project Part 1
Final Major Project Part 2 (Fashion Marketing with Management)
Professional Planning (Fashion Marketing with Management)
Digital Marketing: Future Landscapes
Digital Marketing: Creative Practise

Want more detail? See all the modules in the course.

Modules

The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.

For entry in academic year 2027 to 2028

You must study the following modules in year 1:

Learning and assessment

The learning activities for this course include the following:

lectures
classes and tutorials
independent learning (studying on your own)

How you'll spend your course time:

Study time

Your scheduled learning, teaching and independent study for year 1:

30%

Scheduled learning & teaching

70%

Independent learning

How we'll assess you

essays
oral presentations
portfolios

Your assessment breakdown

Year 1:

100%

Coursework

Academic support

You’ll be supported by a personal academic tutor and have access to a senior tutor.

Course leader

Karen Ryan is the course leader.

Careers and employability

Employability skills

This degree will allow you to develop and evidence subject-specific and targeted employability skills. This includes the required skill set for a range of future careers, further study, or starting your own business.

The skills you can expect to focus on and gain from this course include:

Research
Critical thinking
Commercial awareness
Self-management
Confidence
Communication
Teamwork
Creativity
Networking
EDI leadership
Adaptability
Problem solving
Resilience

The employability and enterprise skills you'll gain from this course are reflected in the Southampton skills model. When you join us you'll be able to use our skills model to track, plan, and benefit your career development and progress.

Download skills overview

Career pathways

Graduates commonly work in a range of organisations or sectors including:

High street and online retailers,

Fashion Houses,

Freelancing,

Interior Design Studios,

Marketing and Advertising Agencies,

PR Companies,

Luxury Interior Design and Architecture,

Magazines.

Careers directly related to this course:

Fashion manager
Marketing executive
Visual merchandiser
Fashion buyer
Fashion university lecturer
Stylist
Brand manager
Retail manager
Fashion consultant
Fashion merchandiser

Wider career opportunities:

Digital marketer
Public relations officer
E-commerce specialist
Editorial producer
Commercial manager
Account executive
Advertising art director
Advertising account planner
Social media manager
Sales and distribution manager

Example job titles of Southampton BA Fashion Marketing with Management graduates*:

Marketing executive
Fashion designer
Fashion buyer
Teacher
Visual merchandiser
Management trainee
Retail coordinator
Brand associate
Digital marketing executive
Fashion editor

Year in employment

You can apply for a year in employment placement on this course. This is a great way to improve your employability and confidence in your career prospects. Recommended by 100% of students who've taken part, you can apply for a UK or global placement in any sector.

Careers services and support

We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:

work experience schemes
CV and interview skills and workshops
networking events
careers fairs attended by top employers
a wealth of volunteering opportunities
study abroad and summer school opportunities

We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.

Your career ideas and graduate job opportunities may change while you're at university. So it is important to take time to regularly reflect on your goals, speak to people in industry and seek advice and up-to-date information from Careers, Employability and Student Enterprise professionals at the University.

More about careers support

Fees, costs and funding

Tuition fees

Fees for a year's study:

UK students pay £10,050.
EU and international students pay £28,300.

What your fees pay for

Your tuition fees pay for the full cost of tuition and standard exams.

Find out how to:

Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.

Explore:

Bursaries, scholarships and other funding

If you're a UK or EU student and your household income is under £36,200 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.

If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.

Get in touch for advice about student money matters.

Scholarships and grants

You may be able to get a scholarship or grant to help fund your studies.

We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.

Support during your course

The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.

Funding for EU and international students

Find out about funding you could get as an international student.

How to apply

When you apply use:

UCAS course code: WN25
UCAS institution code: S27

Apply for this course

What happens after you apply?

We will assess your application on the strength of your:

predicted grades
academic achievements
personal statement
academic reference

We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.

Equality and diversity

We treat and select everyone in line with our Inclusion and Respectful Behaviour Policy.

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

Related courses

Fashion Marketing with Management (BA) is a course in the Art, design and fashion subject area. Here are some other courses within this subject area:

BSc

Creative Computing

BA

Fashion Design

BA

Fine Art

BA

Games Design and Art

BA

Graphic Communication

BA

Illustration

BA

Luxury Brand Management

BA

Fashion Marketing with Management (BA)

About this course

A positive student experience

Accreditations

The Institute of Data and Marketing

What's it like to study Fashion Marketing with Management at Southampton

Learn more about this subject area

Art, design and fashion

Course location

Awarding body

Download the Course Description Document

Entry requirements

For Academic year 202728

A-levels

A-levels additional information

A-levels with Extended Project Qualification

A-levels contextual offer

International Baccalaureate Diploma

International Baccalaureate contextual offer

International Baccalaureate Career Programme (IBCP) statement

BTEC

RQF BTEC

QCF BTEC

BTEC contextual

Access to HE Diploma

Access Offer Contextual

Irish Leaving Certificate

Irish Leaving Certificate (first awarded 2017)

Irish Offer Contextual

Scottish Qualification

Cambridge Pre-U

Cambridge Pre-U Offer Contextual

Welsh Baccalaureate

Welsh Baccalaureate additional information

Welsh Baccalaureate contextual offer

T-Level