11318 modules
Page 1009
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MANG3111 2027-28
Strategic Brand Management
This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts. -
MANG3111 2029-30
Strategic Brand Management
This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts. -
MANG3111 2028-29
Strategic Brand Management
This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts. -
MANG3111 2030-31
Strategic Brand Management
This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts. -
MANG6389 2025-26
Strategic Brand Management
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MANG6389 2026-27
Strategic Brand Management
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MANG6539 2027-28
Strategic Branding and Luxury Marketing
This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition. -
MANG6539 2026-27
Strategic Branding and Luxury Marketing
This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition. -
MANG6539 2025-26
Strategic Branding and Luxury Marketing
This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition. -
MANG6312 2026-27
Strategic Decision Making and Analysis in Projects
Strategic decision-making and analysis are among the most critical advanced skills that successful project professionals must master and apply throughout projects. These competencies are essential in every stage of a project, from inception and planning through to execution, monitoring and evaluation. The significance of these expert skills and the consequences of decisions in delivering positive outcomes whilst mitigating potential failures are paramount and emphasised in both theory and practice across the project profession. Within the context of artificial intelligence, machine learning, and data-driven approaches, project professionals are expected to operate in increasingly complex and dynamic environments where precise decision-making is essential across industries. Making informed and timely decisions can be challenging, but it is fundamental to successfully managing projects. This module therefore introduces the characteristics of decisions and decision-making and analysis in contemporary project environments.