MANG6905 (2025-26)
Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility
This module aims to equip you with a comprehensive understanding of contemporary marketing practice, with a particular emphasis on ethics, innovation, and social responsibility. Over the course of 6 weeks, key contemporary themes will be introduced, including branding, pricing, distribution, and international marketing. Special attention will be given to how these practices support the UN Sustainable Development Goals (SDGs), specifically focusing on SDG 8 (Decent Work and Economic Growth), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action). Each theme encourages students to consider responsible and sustainable marketing approaches that align with global efforts toward sustainable economic growth and environmental stewardship.