8498 modules
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MANG6260 2025-26
Marketing Data Science
This module focuses on in-depth and advanced statistical tools for analysing big data. The module uses real raw data (as well as big data) that require knowledge of data pre-processing prior to systematic data analysis. This includes using suitable analytical statistical tools (e.g. R, SAS, etc.). The module will focus on how different advanced statistical techniques could be used in the marketing analytics area. -
MANG6260 2026-27
Marketing Data Science
This module focuses on in-depth and advanced statistical tools for analysing big data. The module uses real raw data (as well as big data) that require knowledge of data pre-processing prior to systematic data analysis. This includes using suitable analytical statistical tools (e.g. R, SAS, etc.). The module will focus on how different advanced statistical techniques could be used in the marketing analytics area. -
MANG3054 2027-28
Marketing in the Digital Age
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves.
This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions. -
MANG3054 2029-30
Marketing in the Digital Age
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves.
This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions. -
MANG3054 2028-29
Marketing in the Digital Age
The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves.
This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions. -
MANG6517 2025-26
Marketing in the Digital Age for Accounting and Management
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice. -
MANG6517 2026-27
Marketing in the Digital Age for Accounting and Management
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice. -
MANG6577 2026-27
Marketing in the Digital Age for Business
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice. -
MANG6577 2025-26
Marketing in the Digital Age for Business
The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice. -
MANG6518 2025-26
Marketing Practice-based Project
The Marketing Practice-based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module focuses on offering to students the possibility to critically analyse environments and situations with interest for marketing strategies, evaluating actual contexts, integrating them in theoretical frameworks, and proposing possible new practical approaches. The Marketing Practice-based Project is testing for creative methods of synthesis, structuring and communication of your investigation, which demonstrates a Masters level understanding of the particular topic.