11312 modules
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MANG3108 2028-29
Analytics in Action I
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to support organisations in making decision. The module will start by defining the concept of data analytics. We will then focuses on the use of predictive (e.g. regression and classification) and descriptive (e.g. clustering, association and sequence rules) techniques. The module will illustrate how data analytics can be successfully used to develop different application areas such as marketing, retail credit risk, healthcare, fraud detection, etc. The theoretical concepts will be illustrated using real-life application cases and world-class commercial software. -
MANG3108 2029-30
Analytics in Action I
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to support organisations in making decision. The module will start by defining the concept of data analytics. We will then focuses on the use of predictive (e.g. regression and classification) and descriptive (e.g. clustering, association and sequence rules) techniques. The module will illustrate how data analytics can be successfully used to develop different application areas such as marketing, retail credit risk, healthcare, fraud detection, etc. The theoretical concepts will be illustrated using real-life application cases and world-class commercial software. -
MANG3098 2029-30
Analytics in Action II
Having learnt the basic techniques and principles of business analytics in previous semester 1 modules, this module will introduce you to a number of advanced machine learning methods and their applications in practice. These include machine learning methods, big data solutions and technologies, and advanced models to extract complex non-linear patterns from large amounts of diverse data. The focus will be on the underlying principles, modelling methodologies, and implementation using appropriate software packages. -
MANG3098 2027-28
Analytics in Action II
Having learnt the basic techniques and principles of business analytics in previous semester 1 modules, this module will introduce you to a number of advanced machine learning methods and their applications in practice. These include machine learning methods, big data solutions and technologies, and advanced models to extract complex non-linear patterns from large amounts of diverse data. The focus will be on the underlying principles, modelling methodologies, and implementation using appropriate software packages. -
MANG3098 2028-29
Analytics in Action II
Having learnt the basic techniques and principles of business analytics in previous semester 1 modules, this module will introduce you to a number of advanced machine learning methods and their applications in practice. These include machine learning methods, big data solutions and technologies, and advanced models to extract complex non-linear patterns from large amounts of diverse data. The focus will be on the underlying principles, modelling methodologies, and implementation using appropriate software packages. -
MANG3098 2030-31
Analytics in Action II
Having learnt the basic techniques and principles of business analytics in previous semester 1 modules, this module will introduce you to a number of advanced machine learning methods and their applications in practice. These include machine learning methods, big data solutions and technologies, and advanced models to extract complex non-linear patterns from large amounts of diverse data. The focus will be on the underlying principles, modelling methodologies, and implementation using appropriate software packages. -
ARTD6906 2026-27
Analytics in Action: Creative Campaign Strategy
This module will provide you with understanding of the role that data analytics has in supporting decision making and strategy development in marketing strategy and campaigns. You will gain insight into how to apply analytical tools to solve problems, and learn the principles, methods, and uses of data analytics in designing innovative and creative marketing strategies and campaigns to achieve marketing and business goals. You will develop an understanding of how analytics can build knowledge of online customer behaviour, manage customer relationships and be used to measure the effectiveness of marketing strategy and communication campaigns. You will be given an overview of contemporary and innovative marketing technology (MarTech) that is used to create, deliver, manage and measure creative online marketing campaigns and strategies. -
ARTD6906 2027-28
Analytics in Action: Creative Campaign Strategy
This module will provide you with understanding of the role that data analytics has in supporting decision making and strategy development in marketing strategy and campaigns. You will gain insight into how to apply analytical tools to solve problems, and learn the principles, methods, and uses of data analytics in designing innovative and creative marketing strategies and campaigns to achieve marketing and business goals. You will develop an understanding of how analytics can build knowledge of online customer behaviour, manage customer relationships and be used to measure the effectiveness of marketing strategy and communication campaigns. You will be given an overview of contemporary and innovative marketing technology (MarTech) that is used to create, deliver, manage and measure creative online marketing campaigns and strategies. -
PAIR2066 2027-28
Anarchism in Theory and Practice
Debates in political theory tend to focus on what the best form of government would look like, and on values of the term 'best' in this context. This module aims to move beyond these more traditional debates and critically assess the political perspectives which have arisen from the basic term 'an arkos' (without rulers). -
PAIR3081 2027-28
Anarchism in Theory and Practice
Debates in political theory tend to focus on what the best form of government would look like, and on values of the term 'best' in this context. This module aims to move beyond these more traditional debates and critically assess the political perspectives which have arisen from the basic term 'an arkos' (without rulers).