11318 modules
Page 965
-
MANG6279 2027-28
Service Innovation Management
Much of the debate surrounding innovation and innovation management has focused on products. Yet, services have increasingly become a major driving force for successful businesses and economic growth, not only in advanced economies but also in emerging markets. This module has been developed to address this important trend to enable learning about the latest developments in service innovation management. -
MANG6519 2025-26
Services Marketing
The services sector remains an integral component of a thriving local, national and global economy. This area of study is critical since services are inherently unique and possess characteristics not seen in other areas of marketing and business. Indeed, the intangible nature of services offers marketers a range of interesting opportunities but also poses many significant challenges. Consequently, knowledge, skills and marketing approaches for goods businesses need adapting for the services arena, as well as at the goods-services interface. This module helps you explore critical and research-oriented perspectives around concepts ranging from customer experience management, relationship development, services buyer behaviour, service innovation, service quality and issues surrounding the management of employees and human resources practice. -
MANG6519 2027-28
Services Marketing
The services sector remains an integral component of a thriving local, national and global economy. This area of study is critical since services are inherently unique and possess characteristics not seen in other areas of marketing and business. Indeed, the intangible nature of services offers marketers a range of interesting opportunities but also poses many significant challenges. Consequently, knowledge, skills and marketing approaches for goods businesses need adapting for the services arena, as well as at the goods-services interface. This module helps you explore critical and research-oriented perspectives around concepts ranging from customer experience management, relationship development, services buyer behaviour, service innovation, service quality and issues surrounding the management of employees and human resources practice. -
MANG6519 2026-27
Services Marketing
The services sector remains an integral component of a thriving local, national and global economy. This area of study is critical since services are inherently unique and possess characteristics not seen in other areas of marketing and business. Indeed, the intangible nature of services offers marketers a range of interesting opportunities but also poses many significant challenges. Consequently, knowledge, skills and marketing approaches for goods businesses need adapting for the services arena, as well as at the goods-services interface. This module helps you explore critical and research-oriented perspectives around concepts ranging from customer experience management, relationship development, services buyer behaviour, service innovation, service quality and issues surrounding the management of employees and human resources practice. -
MANG3110 2027-28
Services Marketing
This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts, and the issues associated with its application in practice. -
MANG3110 2028-29
Services Marketing
This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts, and the issues associated with its application in practice. -
MANG3110 2029-30
Services Marketing
This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts, and the issues associated with its application in practice. -
MANG3110 2030-31
Services Marketing
This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts, and the issues associated with its application in practice. -
MANG2045 2027-28
Services Value for Digital Managers
This marketing module is designed to build upon the understanding of marketing principles gained in introductory marketing classes. It examines how to manage aspects of services marketing and value within the context of digital marketing activities. Hence, it aims to provide practical and analytical guidance for increasing value for both customers and the organisation in a digital landscape. -
MANG2045 2028-29
Services Value for Digital Managers
This marketing module is designed to build upon the understanding of marketing principles gained in introductory marketing classes. It examines how to manage aspects of services marketing and value within the context of digital marketing activities. Hence, it aims to provide practical and analytical guidance for increasing value for both customers and the organisation in a digital landscape.