Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Identification, establishment of connection, and clustering of social risks involved in the agri-food supply chains: a cross-country comparative study
Guoqing Zhao, Shaofeng Liu, Carmen Lopez, Yi Wang, Haiyan Lu & Jinhua Zhang, 2024, Annals of Operations Research, 338(2-3), 1241-1282
DOI: 10.1007/s10479-024-06040-2
Type: article
Plate, glass, and social class: how dominance and prestige orientation shape food preferences
2024, Personality and Individual Differences, 225
DOI: 10.1016/j.paid.2024.112666
Type: article
Assisting healthier and more sustainable online food choices through digital quality signals: exploring preferences and segments
2024, Australasian Marketing Journal
DOI: 10.1177/14413582241241768
Type: article
Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review
Mohammad Naiseh, Jediah Clark, Tugra Akarsu, Yaniv Hanoch, Mario Brito, Mike Wald, Thomas Webster & Paurav Shukla, 2024, AI & Society
DOI: 10.1007/s00146-024-01895-2
Type: article
Barrier analysis to improve big data analytics capability of the maritime industry: a mixed-method approach
Guoqing Zhao, Xiaotian Xie, Yi Wang, Shaofeng Liu, Paul Jones & Carmen Lopez, 2024, Technological Forecasting and Social Change, 203
DOI: 10.1016/j.techfore.2024.123345
Type: article
Electronic word of mouth 2.0 (eWOM 2.0) – the evolution of eWOM research in the new age
Hongfei Liu, Chanaka Jayawardhena, Paurav Shukla, Victoria-Sophie Osburg & Vignesh Yoganathan, 2024, Journal of Business Research, 176
DOI: 10.1016/j.jbusres.2024.114587
Type: article
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions
Paurav Shukla, N. Meltem Cakici & Dina Khalifa, 2024, European Journal of Marketing, 58(1), 290-312
DOI: 10.1108/EJM-01-2022-0038
Type: article