Publications

Browse our publications catalogue to learn about our research.
Immersion and narrative design in educational games across cultures
James Baker, Vanissa Wanick, Mashael Asiri, Gary Wills & Ashok Ranchhod, 2017
DOI: 10.1007/978-3-319-51645-5_26
Type: bookChapter
A framework for cross-cultural advergame design
Vanissa Wanick Vieira, 2017
Type: thesis
The design of a hybrid cultural model for Arabic gamified systems
Noura Alomar, Vanissa Wanick & Gary Wills, 2016, Computers in Human Behavior, 64, 472-485
DOI: 10.1016/j.chb.2016.07.045
Type: article
Beyond personalization
Vanissa Wanick, 2015
Type: conference
Cultural persuasive affordances in advergaming design across cultures: a conceptual model
Vanissa Wanick Vieira, Ashok Ranchhod & Gary Wills, 2015
DOI: 10.1145/2818187.2818293
Type: conference
Advergames e influências culturais no comportamento do consumidor
Vanissa Wanick Vieira, Ashok Ranchhod & Gary Wills, 2015
Type: conference
Position paper
Vanissa Wanick, Ashok Ranchhod & Gary Wills, 2015
Type: conference