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A four-field Anthropology brings together Archaeology, Biological and Social/Cultural Anthropology and Linguistics. This approach started in North America, but has since become useful globally, and ties in with Southampton’s long-established integrative approach to the disciplines. The four fields all explore different aspects of human diversity past and present, and all co-developed as disciplines over the last two centuries. Sometimes the connections between the four disciplines have been closer than at other times, but all investigate what it is to be human, using ethnographies, artefacts and resources, spatial organisation of space, physiological variation, evolution and languages. We shall explore some of the main themes that have informed archaeological and anthropological thought, from these disciplines’ beginnings in antiquarianism and exploration many centuries ago, to their growth as university disciplines in the nineteenth century and their current interdisciplinary approaches. Intersections and co-development with closely related disciplines (e.g. primatology, geography, history, natural sciences) will also be explored in this module. We shall discuss some of the philosophical and scientific influences on archaeology and anthropology (the Enlightenment, evolution, ethnography, science and cultural theory), relating these to broader historical trends in the development of archaeological and anthropological thought.

A four-field Anthropology brings together Archaeology, Biological and Social/Cultural Anthropology and Linguistics. This approach started in North America, but has since become useful globally, and ties in with Southampton’s long-established integrative approach to the disciplines. The four fields all explore different aspects of human diversity past and present, and all co-developed as disciplines over the last two centuries. Sometimes the connections between the four disciplines have been closer than at other times, but all investigate what it is to be human, using ethnographies, artefacts and resources, spatial organisation of space, physiological variation, evolution and languages. We shall explore some of the main themes that have informed archaeological and anthropological thought, from these disciplines’ beginnings in antiquarianism and exploration many centuries ago, to their growth as university disciplines in the nineteenth century and their current interdisciplinary approaches. Intersections and co-development with closely related disciplines (e.g. primatology, geography, history, natural sciences) will also be explored in this module. We shall discuss some of the philosophical and scientific influences on archaeology and anthropology (the Enlightenment, evolution, ethnography, science and cultural theory), relating these to broader historical trends in the development of archaeological and anthropological thought.

A four-field Anthropology brings together Archaeology, Biological and Social/Cultural Anthropology and Linguistics. This approach started in North America, but has since become useful globally, and ties in with Southampton’s long-established integrative approach to the disciplines. The four fields all explore different aspects of human diversity past and present, and all co-developed as disciplines over the last two centuries. Sometimes the connections between the four disciplines have been closer than at other times, but all investigate what it is to be human, using ethnographies, artefacts and resources, spatial organisation of space, physiological variation, evolution and languages. We shall explore some of the main themes that have informed archaeological and anthropological thought, from these disciplines’ beginnings in antiquarianism and exploration many centuries ago, to their growth as university disciplines in the nineteenth century and their current interdisciplinary approaches. Intersections and co-development with closely related disciplines (e.g. primatology, geography, history, natural sciences) will also be explored in this module. We shall discuss some of the philosophical and scientific influences on archaeology and anthropology (the Enlightenment, evolution, ethnography, science and cultural theory), relating these to broader historical trends in the development of archaeological and anthropological thought.

In this module you will develop knowledge and understanding of key digital marketing principles and academic theories and how to apply them to create high-performing campaigns in a competitive global market. You will explore current and emerging digital marketing strategies and techniques, and trends and innovations in areas such as digital consumer behaviour, immersive and experiential marketing, and digital media planning. Through the study of academic theory and industry practice, you will learn how to design, implement, and optimise digital campaigns that deliver measurable results. You will also gain insight into how organisations manage resources and leverage digital tools to enhance campaign effectiveness. By the end of the module, you will be equipped to evaluate digital strategies, apply innovative techniques, and create campaigns that resonate with audiences and achieve strategic objectives.

In this module you will develop knowledge and understanding of key digital marketing principles and academic theories and how to apply them to create high-performing campaigns in a competitive global market. You will explore current and emerging digital marketing strategies and techniques, and trends and innovations in areas such as digital consumer behaviour, immersive and experiential marketing, and digital media planning. Through the study of academic theory and industry practice, you will learn how to design, implement, and optimise digital campaigns that deliver measurable results. You will also gain insight into how organisations manage resources and leverage digital tools to enhance campaign effectiveness. By the end of the module, you will be equipped to evaluate digital strategies, apply innovative techniques, and create campaigns that resonate with audiences and achieve strategic objectives.

In this module, students will explore a wealth of different texts and different discourses, from the literary to the scientific, on humanity and the human body in the early modern period. Starting with a glimpse of ancient and modern visions of the body, we will then discuss classic aspects of the subject from the humours and scientific anatomy to illness, sex, identity and death. As well as thinking about the body, the students will be introduced to a controlled variety of textual genres, e.g., scientific and philosophical treatises, didactic verse, satire, essays, plays, etc. In addition the students will encounter (and be encouraged to challenge) some classic theorists, such as Bakhtin, Elias and Laqueur. In all classes, the students will be pushed to think about how early modern attitudes to the body differ from, and are comparable to, those held today.

In this module, students will explore a wealth of different texts and different discourses, from the literary to the scientific, on humanity and the human body in the early modern period. Starting with a glimpse of ancient and modern visions of the body, we will then discuss classic aspects of the subject from the humours and scientific anatomy to illness, sex, identity and death. As well as thinking about the body, the students will be introduced to a controlled variety of textual genres, e.g., scientific and philosophical treatises, didactic verse, satire, essays, plays, etc. In addition the students will encounter (and be encouraged to challenge) some classic theorists, such as Bakhtin, Elias and Laqueur. In all classes, the students will be pushed to think about how early modern attitudes to the body differ from, and are comparable to, those held today.

In this module, students will explore a wealth of different texts and different discourses, from the literary to the scientific, on humanity and the human body in the early modern period. Starting with a glimpse of ancient and modern visions of the body, we will then discuss classic aspects of the subject from the humours and scientific anatomy to illness, sex, identity and death. As well as thinking about the body, the students will be introduced to a controlled variety of textual genres, e.g., scientific and philosophical treatises, didactic verse, satire, essays, plays, etc. In addition the students will encounter (and be encouraged to challenge) some classic theorists, such as Bakhtin, Elias and Laqueur. In all classes, the students will be pushed to think about how early modern attitudes to the body differ from, and are comparable to, those held today.