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To introduce you to the key concepts of digital analytics in the marketing discipline and how analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marketers now operate.

In this module you will acquire knowledge and understanding of how to develop digital and sustainable marketing strategies for global fashion brands. You will develop knowledge and understanding of the key principles and academic theories that will enable you to gain advanced understanding of digital and sustainable marketing strategies. You will explore key digital strategies and emerging trends and innovations in areas such as digital consumer behaviour, immersive and experiential marketing, and digital media and media planning. You will also develop your knowledge and understanding of current, innovative, and emerging strategies for sustainability in fashion.

In this module you will acquire knowledge and understanding of how to develop digital and sustainable marketing strategies for global fashion brands. You will develop knowledge and understanding of the key principles and academic theories that will enable you to gain advanced understanding of digital and sustainable marketing strategies. You will explore key digital strategies and emerging trends and innovations in areas such as digital consumer behaviour, immersive and experiential marketing, and digital media and media planning. You will also develop your knowledge and understanding of current, innovative, and emerging strategies for sustainability in fashion.

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organisations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled to the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organisational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies, and will present the plan as a business pitch. This module will be of particular interest to students planning on working in digital businesses, or working in management consultancies.

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organisations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled to the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organisational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies, and will present the plan as a business pitch. This module will be of particular interest to students planning on working in digital businesses, or working in management consultancies.

The first part of this module aims to provide you with some insight into the complexity and diversity of human interaction with technology and user centred design – but it is not simply about computers! Every day we interact with a wide variety of systems, web sites, machines, etc. that sometimes help us to achieve our goals, but very often don't. This part of the module aims to identify and explain why we easily become frustrated and confused when using systems. It draws from philosophy of technology, psychology and empirical studies of interface design and aims to discuss some of the underlying principles of design and theories of human cognition.

Although designing a user-friendly web site is likely to be one of the critical success factors in developing a web business, a company wishing to engage in digital business (e.g., e-commerce, e-business, mobile, services) in general needs to address a whole range of issues, both strategically and technologically. Hence, the second part of this module will explore how the Internet and other digital technologies are being used for conducting commerce – including both business-to-business (B2B) and business-to-consumer (B2C). Furthermore, based on some real-world examples, we will investigate how these technologies are impacting or disrupting existing business models as well as creating new ones and how they are an enabler of globalisation. Also, we will learn more about online advertising, how to monitor and improve web site effectiveness using web analytics, etc.

The module will be taught by a range of methods such as lectures, indicated reading, group discussions and feedback from your own experience, analysis and interaction with computers, other systems and each other, and exploration of case studies/papers and videos. The learning environment provided will be highly interactive, meaning that in order for the course to be successful your contribution is as important as ours.

The first part of this module aims to provide you with some insight into the complexity and diversity of human interaction with technology and user centred design – but it is not simply about computers! Every day we interact with a wide variety of systems, web sites, machines, etc. that sometimes help us to achieve our goals, but very often don't. This part of the module aims to identify and explain why we easily become frustrated and confused when using systems. It draws from philosophy of technology, psychology and empirical studies of interface design and aims to discuss some of the underlying principles of design and theories of human cognition.

Although designing a user-friendly web site is likely to be one of the critical success factors in developing a web business, a company wishing to engage in digital business (e.g., e-commerce, e-business, mobile, services) in general needs to address a whole range of issues, both strategically and technologically. Hence, the second part of this module will explore how the Internet and other digital technologies are being used for conducting commerce – including both business-to-business (B2B) and business-to-consumer (B2C). Furthermore, based on some real-world examples, we will investigate how these technologies are impacting or disrupting existing business models as well as creating new ones and how they are an enabler of globalisation. Also, we will learn more about online advertising, how to monitor and improve web site effectiveness using web analytics, etc.

The module will be taught by a range of methods such as lectures, indicated reading, group discussions and feedback from your own experience, analysis and interaction with computers, other systems and each other, and exploration of case studies/papers and videos. The learning environment provided will be highly interactive, meaning that in order for the course to be successful your contribution is as important as ours.

The emergence of the digital economy has unlocked new opportunities, leading to the creation of new innovations in data driven industries. New digital business models have also accelerated ‘creative destruction’, disrupting the existing business models of established industries. While the digital economy initially stemmed from the technology sector, digital business models have begun to permeate large and small organisations in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation in existing markets. This module provides insight into the emergence of digital business models in existing and emerging markets. This module will be of interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.

The emergence of the digital economy has unlocked new opportunities, leading to the creation of new innovations in data driven industries. New digital business models have also accelerated ‘creative destruction’, disrupting the existing business models of established industries. While the digital economy initially stemmed from the technology sector, digital business models have begun to permeate large and small organisations in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation in existing markets. This module provides insight into the emergence of digital business models in existing and emerging markets. This module will be of interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.

- To expand knowledge of techniques for information transmission via discrete (digital) channels, which have a wide area of applications, i.e. distributed computer systems, instrumentation and control systems, as well as communication systems of all types.
- To introduce the basic concepts and applications of information theory and show its importance.
- To develop skills in communications performance evaluation and digital transmission system design.
- To concentrate attention on the application of the various analytical techniques.
- To link theoretical concepts with cutting edge industrial standards.