8221 modules
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MANG2070 2027-28
Digital Marketing
Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication process, requiring new business strategies, efficient planning, and acute understanding of the latest dimensions in technological advancement. The module will introduce students to the planned integrated marketing strategies, a methodical, critical and planned perspective on how to use the new techniques effectively in the actual digital business environment. -
MANG2070 2026-27
Digital Marketing
Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication process, requiring new business strategies, efficient planning, and acute understanding of the latest dimensions in technological advancement. The module will introduce students to the planned integrated marketing strategies, a methodical, critical and planned perspective on how to use the new techniques effectively in the actual digital business environment. -
MANG6559 2025-26
Digital Marketing Applications
There is an unprecedented range of applications that support digital marketing, ranging from ‘out of the box’ applications to support changing digital ecosystem such as e-mail marketing, search engine marketing, social media marketing, affiliate/influencer marketing as well as enabling technologies for marketing such as website design, user experience implementation, engagement and metrics -
MANG6559 2026-27
Digital Marketing Applications
There is an unprecedented range of applications that support digital marketing, ranging from ‘out of the box’ applications to support changing digital ecosystem such as e-mail marketing, search engine marketing, social media marketing, affiliate/influencer marketing as well as enabling technologies for marketing such as website design, user experience implementation, engagement and metrics -
MANG6560 2026-27
Digital Marketing Strategy
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing. -
MANG6573 2025-26
Digital Marketing Strategy
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing. -
MANG6573 2026-27
Digital Marketing Strategy
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing. -
MANG6560 2025-26
Digital Marketing Strategy
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing. -
ARTD3119 2027-28
Digital Marketing: Creative Practice
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors.
This module will extend the Digital Marketing: Future Landscapes module through exploring the application of creative elements, tools and plans to digital strategies for future-focused businesses, developing your understanding of how creative elements enable strategy to function and adapt.
This module will enable you to understand how a strategic plan can be creatively executed with the latest brand building, customer experience building and performance marketing frameworks, tools and techniques across the marketing lifecycle. This module will also ensure a deep understanding of testing, planning, control and budgeting for any strategic plan’s creative execution. -
ARTD3119 2028-29
Digital Marketing: Creative Practice
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors.
This module will extend the Digital Marketing: Future Landscapes module through exploring the application of creative elements, tools and plans to digital strategies for future-focused businesses, developing your understanding of how creative elements enable strategy to function and adapt.
This module will enable you to understand how a strategic plan can be creatively executed with the latest brand building, customer experience building and performance marketing frameworks, tools and techniques across the marketing lifecycle. This module will also ensure a deep understanding of testing, planning, control and budgeting for any strategic plan’s creative execution.