To introduce you to the key concepts of digital analytics in the marketing discipline and how analytics can build knowledge of online customer behaviour and campaign effectiveness that can be used effectively in the business environment within which marketers now operate.
The focus of this module is on the nature of marketing in the context of today's rapidly changing business environment, which primarily means digital and data-driven marketing. The module will provide you with a broad overview of marketing theory and practice. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of marketing in the digital and data-driven age.
In this module we will examine some of the emerging and innovative practices that are occurring in schools, colleges, and Higher Education. We will explore some of the new digital technologies such as Artificial Intelligence, their impact and how they can be used in teaching. We will also focus on advances in pedagogy such as adopting online approaches to learning or assessment and explore how they are applicable to your own practice.
In this module you will acquire knowledge and understanding of how to develop digital and sustainable marketing strategies for global fashion brands. You will develop knowledge and understanding of the key principles and academic theories that will enable you to gain advanced understanding of digital and sustainable marketing strategies. You will explore key digital strategies and emerging trends and innovations in areas such as digital consumer behaviour, immersive and experiential marketing, and digital media and media planning. You will also develop your knowledge and understanding of current, innovative, and emerging strategies for sustainability in fashion.
The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organisations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled to the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organisational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies, and will present the plan as a business pitch. This module will be of particular interest to students planning on working in digital businesses, or working in management consultancies.
The first part of this module aims to provide you with some insight into the complexity and diversity of human interaction with technology and user centred design – but it is not simply about computers! Every day we interact with a wide variety of systems, web sites, machines, etc. that sometimes help us to achieve our goals, but very often don't. This part of the module aims to identify and explain why we easily become frustrated and confused when using systems. It draws from philosophy of technology, psychology and empirical studies of interface design and aims to discuss some of the underlying principles of design and theories of human cognition. Although designing a user-friendly web site is likely to be one of the critical success factors in developing a web business, a company wishing to engage in digital business (e.g., e-commerce, e-business, mobile, services) in general needs to address a whole range of issues, both strategically and technologically. Hence, the second part of this module will explore how the Internet and other digital technologies are being used for conducting commerce – including both business-to-business (B2B) and business-to-consumer (B2C). Furthermore, based on some real-world examples, we will investigate how these technologies are impacting or disrupting existing business models as well as creating new ones and how they are an enabler of globalisation. Also, we will learn more about online advertising, how to monitor and improve web site effectiveness using web analytics, etc. The module will be taught by a range of methods such as lectures, indicated reading, group discussions and feedback from your own experience, analysis and interaction with computers, other systems and each other, and exploration of case studies/papers and videos. The learning environment provided will be highly interactive, meaning that in order for the course to be successful your contribution is as important as ours.
The emergence of the digital economy has unlocked new opportunities, leading to the creation of new innovations in data driven industries. New digital business models have also accelerated ‘creative destruction’, disrupting the existing business models of established industries. While the digital economy initially stemmed from the technology sector, digital business models have begun to permeate large and small organisations in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation in existing markets. This module provides insight into the emergence of digital business models in existing and emerging markets. This module will be of interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.
- To expand knowledge of techniques for information transmission via discrete (digital) channels, which have a wide area of applications, i.e. distributed computer systems, instrumentation and control systems, as well as communication systems of all types. - To introduce the basic concepts and applications of information theory and show its importance. - To develop skills in communications performance evaluation and digital transmission system design. - To concentrate attention on the application of the various analytical techniques. - To link theoretical concepts with cutting edge industrial standards.
The aim of this module is to introduce students to the boundary between logic gates and software, and explain how computer systems are constructed and executed. This includes aspects such as how high-level concepts such as arithmetic and logic are mapped down to binary gates, and how CPUs can be constructed from those gates. On completing this course students will have a good understanding oh how the digital infrastructure underlying their software actually works. For AI students this will serve to de-mystify the operation of CPUs and logic for some students, and allow them to understand how to program efficiency and high-performance systems. For CE students this forms the basis on which computer architecture will be developed in 2nd year, then expanded in advanced computer architecture in 3rd year.
The topics considered are: z transforms, sampling and reconstruction, discretisation, elements of realisation theory, controller design via pole placement, observers, optimal control design.
This module is taught together with ELEC3206 Digital Control System Design. ELEC6240 has higher requirements on the desired learning outcomes which will be assessed by a different set of coursework.
Digital Cultures is an elective module covering a broad range of topics relating to the encounter with digital environments, audiovisual content and the aesthetics and politics of media technologies in historical and contemporary contexts. This module introduces you to key concepts, themes and debates within digital cultures. The aim is to develop your critical and independent understandings of digital media environments, their political-economic and cultural contexts and their relationship to art, design and management practices.
The module is intended to provide: a) a theory-based account of changes and innovations in technology which impact generally on the digital literacy skills and practices that students bring to class and, more specifically, on their potential implications for foreign language teaching and learning; b) an overview of digital learning environments and tools and the affordances they provide; c) perspectives on pedagogy, materials/resources and course design involving digital language learning.
During this module you will explore some of the new and innovative practices and challenges facing education. The module begins by examining innovation in a wider sense, such as the changing curriculum or the challenges of globalisation, but then moves to a closer examination of eLearning, one of the more noticeable challenges facing education practices.
Please note that this module is core on the education practice and innovation pathway and optional on the other pathways. In this module you will examine the nature and role of technology-enhanced education from the full perspective of education as a whole. You will draw lessons from existing digital education research and practice to critically consider artificial intelligence in education (AIED). You will define what a critical perspective of AIED means for equitable educational practice.
In this module you will examine the nature and role of technology-enhanced education from the full perspective of education as a whole. You will draw lessons from existing digital education research and practice to critically consider artificial intelligence in education (AIED). You will define what a critical perspective of AIED means for equitable educational practice.
Digital technologies are rapidly transforming our societies along with how teachers and schools operate. In this module you will explore how digital technologies can be used to enhance teaching and learning, while also critically considering how technologies can exacerbate and overcome problems in our societies.
The emergence of the digital economy has unlocked new opportunities for entrepreneurs, leading to the creation of new business models, innovations and value in data driven sectors. The digital economy initially stemmed from the technology sector, but as new tools and techniques have become more accessible and widespread, new digital enterprises and entrepreneurs have begun to emerge in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation, with serial venturing teams becoming digital entrepreneurs. Considerable wealth has been accumulated through digital entrepreneurship,but developing successful and sustainable ventures is a complex task. This module provides insight into the emergence of digital entrepreneurship, key concepts, business models and the resources needed to develop successful ventures. Students will develop a business plan for a digital enterprise as part of a venture team and will present this plan in a business pitch. This module will be of interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.
