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This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition.

Strategic decision-making and analysis are among the most critical advanced skills that successful project professionals must master and apply throughout projects. These competencies are essential in every stage of a project, from inception and planning through to execution, monitoring and evaluation. The significance of these expert skills and the consequences of decisions in delivering positive outcomes whilst mitigating potential failures are paramount and emphasised in both theory and practice across the project profession. Within the context of artificial intelligence, machine learning, and data-driven approaches, project professionals are expected to operate in increasingly complex and dynamic environments where precise decision-making is essential across industries. Making informed and timely decisions can be challenging, but it is fundamental to successfully managing projects. This module therefore introduces the characteristics of decisions and decision-making and analysis in contemporary project environments.

This module will further your understanding of design management and it’s link with the various fields of business in an organisation. You will be encouraged to critically analyse the function of design in an organisational context. You will begin to understand the con-text from a strategic business unit perspective and the wider impact of design management derived from economic, financial, and resource-based view. Through lectures and seminars, you will examine and explore key concepts of design audits, design law, Intellectual Property Rights (IPR), service design, design transformation and evaluate the impact of digital technologies including artificial intelligence in the context of design management activities.
The curriculum will also cover quality control models in design management, economic and financial aspects of decisions in design management, design-based aspects of brand equity, ethics & corporate social responsibility, and strategies for sustainable design in improving business performance. The module will also enable you to understand the significance of the consumer experience concept and the key factors that influence consumer expectations and experiences within the context of design.

This module will advance your understanding about the theory and practices of design management as an emerging field of study, and you will be encouraged to further apply this in the final major project in the third semester.

This module will further your understanding of design management and it’s link with the various fields of business in an organisation. You will be encouraged to critically analyse the function of design in an organisational context. You will begin to understand the con-text from a strategic business unit perspective and the wider impact of design management derived from economic, financial, and resource-based view. Through lectures and seminars, you will examine and explore key concepts of design audits, design law, Intellectual Property Rights (IPR), service design, design transformation and evaluate the impact of digital technologies including artificial intelligence in the context of design management activities.
The curriculum will also cover quality control models in design management, economic and financial aspects of decisions in design management, design-based aspects of brand equity, ethics & corporate social responsibility, and strategies for sustainable design in improving business performance. The module will also enable you to understand the significance of the consumer experience concept and the key factors that influence consumer expectations and experiences within the context of design.

This module will advance your understanding about the theory and practices of design management as an emerging field of study, and you will be encouraged to further apply this in the final major project in the third semester.

The module is designed to develop an appreciation of the role of management and the management of marketing functions in the modern organisation. The contribution of marketing to organisational performance in increasingly competitive and rapidly changing environment will be addressed. The module will focus on what being market-oriented means in practice to fashion organisations. The module will take a strategic orientation and introduce students to the theories, concepts, models, techniques, and current best-practices for developing and implementing management marketing strategies.

The module is designed to develop an appreciation of the role of management and the management of marketing functions in the modern organisation. The contribution of marketing to organisational performance in increasingly competitive and rapidly changing environment will be addressed. The module will focus on what being market-oriented means in practice to fashion organisations. The module will take a strategic orientation and introduce students to the theories, concepts, models, techniques, and current best-practices for developing and implementing management marketing strategies.

The need for specialist personnel or human resource managers plus line managers to effectively understand the development needs of businesses and their employees is increasing as organisational and environmental pressures for change gain momentum. This course is designed to actively prepare the student to effectively perform within a senior position in a Human Resource Development/ Organisational Change Agent function. Alternatively line managers may gain a more strategic overview of the importance of development activities within organisations via this course.

There has been an increase in the importance of employee and organisation development initiatives and interventions within businesses as many have now developed a more strategic approach to developing people than was historically the case. The student therefore needs a thorough understanding of where human resource development fits into the overall business strategy. Of chief importance Human Resource Development technologies have emerged as crucial levers in securing organisational change requiring senior practitioners to be far more competent in selecting, implementing and evaluating HRD initiatives. Within such complex business environments, the capacity to critically assess developments within the field and importantly relate practice to both underpinning theories and empirical evidence becomes paramount. This course is designed above all both through the teaching and learning strategy employed and the material covered, to equip students with the knowledge and skills to achieve this.

The need for specialist personnel or human resource managers plus line managers to effectively understand the development needs of businesses and their employees is increasing as organisational and environmental pressures for change gain momentum. This course is designed to actively prepare the student to effectively perform within a senior position in a Human Resource Development/ Organisational Change Agent function. Alternatively line managers may gain a more strategic overview of the importance of development activities within organisations via this course.

There has been an increase in the importance of employee and organisation development initiatives and interventions within businesses as many have now developed a more strategic approach to developing people than was historically the case. The student therefore needs a thorough understanding of where human resource development fits into the overall business strategy. Of chief importance Human Resource Development technologies have emerged as crucial levers in securing organisational change requiring senior practitioners to be far more competent in selecting, implementing and evaluating HRD initiatives. Within such complex business environments, the capacity to critically assess developments within the field and importantly relate practice to both underpinning theories and empirical evidence becomes paramount. This course is designed above all both through the teaching and learning strategy employed and the material covered, to equip students with the knowledge and skills to achieve this.

This module provides third-year students with a broad range of both theoretical and practical views on key topics of human resource management and strategy. From the theoretical perspectives, students will understand how organisations can develop and implement HR strategies that contribute to their competitive advantage and long-term success. From the practical perspectives, students will gain hands-on experience from practitioners and case studies about the implementation of strategies and initiatives that align HR practices with organisational goals and objectives.

This module provides third-year students with a broad range of both theoretical and practical views on key topics of human resource management and strategy. From the theoretical perspectives, students will understand how organisations can develop and implement HR strategies that contribute to their competitive advantage and long-term success. From the practical perspectives, students will gain hands-on experience from practitioners and case studies about the implementation of strategies and initiatives that align HR practices with organisational goals and objectives.